Made to Stick – Chip and Dan Heath

NPR960.00

Availability: 5 in stock

SKU: Made to Stick (RBD) Categories: , Tag:
Weight0.3 kg
Authors

Language

Publisher

Why does fake news stick while the truth goes missing?

Why do disproved urban legends persist? How do you keep letting newspapers and clickbait sites lure you in with their headlines? And why do you remember complicated stories but not complicated facts?

Over ten years of study, Chip and Dan Heath have discovered how we latch on to information hooks. Packed full of case histories and incredible anecdotes, it shows:

– how an Australian scientist convinced the world he’d discovered the cause of stomach ulcers by drinking a glass filled with bacteria

– how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium

– how pitches like ‘Jaws on a spaceship’ (Alien) and ‘Die Hard on a bus’ (Speed) convince movie execs to invest gigantic sums even when they know nothing else about the project

As entertaining as it is informative, this is a timely exploration of a fascinating human behaviour. At the same time, by demonstrating strategies like the ‘Velcro Theory of Memory’ and ‘curiosity gaps’, it offers superbly practical insights.

Made to Stick uses cutting-edge insight to help you ensure that what you say is understood, remembered and, most importantly, acted upon.

Made to Stick – Chip and Dan Heath

Reviews

There are no reviews yet.

Only logged in customers who have purchased this product may leave a review.

Get From 10-25 Percent Discount, Free Delivery On Your Order Depending On Your Cart. Codes At Checkout.

0
    0
    Your Cart
    Your cart is emptyReturn to Shop